Dylan Modino
SEO & AI Search Consultant at Uppercut Digital. The guides on this site are published under his name.
Background
In SEO since 2018, across agencies big and small. He studied marketing at the University of Technology Sydney (2016 to 2018) and speaks English and Spanish.
- Uppercut Digital, Organic search and AI visibility. Aug 2023 to now
- Cheil Australia, SEO Manager. Aug 2022 to Nov 2023
- Online Marketing Gurus, SEO Executive, SEO Consultant, then Senior SEO Consultant. Mar 2019 to Sep 2022
- Green Web Marketing, SEO Executive. Aug to Oct 2018
Recognised work
He led the SEO strategy on The Cafe Furniture Company campaign, which won Best Use of Search, B2B (SEO), at the APAC Search Awards 2026. The award went to the campaign, Uppercut and the client, not to one person.
Research he has published
From pooled, anonymised Search Console data across Australian sites:
On this site
The pages he has written or reviewed here. Each one carries the date it was last checked.
Elsewhere
dylanmodino.com.au, his Uppercut profile, LinkedIn and a media page with sourced facts for anyone quoting him.
How he thinks about search
He checks what gets repeated about search against live Australian data, and says when advice is guesswork. Read how this site handles sources in our editorial policy.