1300 877 288Free audit

SEO for Tradies. Stop renting your leads.

On the lead marketplaces you pay for a job that three other tradies are quoting on too. The same customer started with a "near me" search, and that search is one you can own. We get your business onto the map and into those searches, then show you which jobs each one brought in.


Real business owners, real Google reviews. Read them

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  • Jobs traced to the search
  • Your leads, not shared ones
  • No lock-in contracts

A real person checks your site and calls you back.

Free audit. Takes about 30 seconds.

What do you want more of?
Where should we look?
Who do we call with the results?
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Marketing manager? Ask for a written proposal you can forward

Sydney Refrigeration Services, a commercial and home refrigeration business, got 155% more conversions from Google Ads and 83% more website traffic after a rebuilt account and a new website.

From the published case study. Mostly Google Ads and website work, not SEO alone, and we say which is which. See all trade results

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Business owners, in their own words.

How a customer picks a tradie

  1. Saturday, 7:10 am. A gutter is overflowing.

    It rained all night and there's water coming through the eave. They haven't got a tradie. They pick up the phone and type what's wrong.

  2. They search the job, not the business.

    "Gutter cleaning near me" gets about 4,400 Australian searches a month. "Roofer near me" about 5,400. Not one of those people knows your business name yet.

  3. The map answers before anything else.

    Three businesses show under the map, with stars and opening hours. Most people ring one of those three and never scroll further.

  4. Or they post it on a marketplace.

    On hipages, customers "get multiple quotes" from local tradies. Each one who wants the job pays for the lead, then competes on price for it.

  5. The one with recent reviews gets the call.

    Stars, a photo of real work, a review from last month and "open now". It's decided in about the time it takes to read this.

  6. And you know where it came from.

    We tag every call and form with the search that started it, so you know the map listing paid for itself, not "the website".

Be the one they ring

The marketplaces rent you the job. The search is yours to own.

Airtasker gets about 135,000 Australian searches a month and hipages about 33,100. You won't outrank them for their own names, and you don't need to. Every job on them started with someone typing what was broken, plus "near me". Pick your trade to see how many.

handyman near me

8,100searches a month

  • handyman near me8,100
  • handyman sydney1,000
  • carpenter near me5,400

The biggest everyday trade searches, and almost all of them have "near me" in them. That's the map, which is won with a complete listing and steady reviews.

roofer near me

5,400searches a month

  • roofer near me5,400
  • gutter cleaning near me4,400
  • roofer sydney1,300

Urgent, weather-driven and dear to advertise on: roofing clicks run about US$17.63 and Sydney about US$23.88. Being on the map after a storm is worth more than any ad.

painter near me

4,400searches a month

  • painter near me4,400
  • tiler near me4,400
  • plasterer near me4,400

People compare before they ring. A page of your own finished jobs, with the suburb, beats a stock photo of a paint roller.

concreter near me

9,900searches a month

  • concreter near me9,900
  • gardener near me6,600
  • fencing contractor near me2,900
  • landscaper near me2,400

Big volumes and cheap clicks, which means plenty of competition from marketplaces. Your own listing and your own job photos are what set you apart.

air conditioning installation near me

4,400searches a month

  • air conditioning installation near me4,400
  • air conditioning repair near me4,400

Seasonal and expensive: about US$17 a click for both. Get the listing and the service pages right before summer, not during it.

airtasker

135,000searches a month

  • airtasker135,000
  • hipages33,100
  • service seeking6,600
  • oneflare3,600

These are searches for the marketplaces themselves. You won't take them, and you don't need to: every one of those jobs started as a "near me" search you could have answered.

Google's monthly averages for Australia, pulled November 2026. They run high, so use them to compare searches, not to forecast jobs.

Get my free auditHow we win the map

How many jobs would it take to pay for itself?

Fewer than you'd think. Slide these to your own numbers. Australian small businesses generally pay $1,500 to $3,500 a month for SEO, and a sole trader usually needs far less than that.

See the full cost guide
$14,400in extra profit a year

At that value, 30 jobs a year would cover a $1,500 monthly retainer.

See how to get there

A sum to help you decide, not a promise of results.

What we won't put on your site

Your licence and your name are on every job. The ACCC treats fake or hand-picked reviews as misleading, and a price that isn't the real total can be too. In several states a licensed trade has to show its licence number in advertising: the body for your trade is listed on our service areas page.

  • "Sydney's number one roofer"Your licence number and your own finished jobs
  • A stock photo of someone else's deckPhotos of work you did, with the suburb
  • Fake five-star reviews, or ones you wroteA steady ask after every job you finish
  • "From $99" when nothing costs $99Prices that are the real total, or none at all
A painter finishing a freshly painted wallA tiler spreading adhesive on a floorTools laid out on a workbenchA backyard with a timber fence and trees

You're on the tools. We'll do the rest.

Nobody here expects you to write web pages after a ten hour day. Three things, then we get out of your way:

  • A 20 minute chatabout the jobs you want more of and the ones you'd rather not do
  • Your licence numberso it's right on every page and listing
  • Photos from your phoneof jobs you've finished, with the suburb
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Real people. They pick up.

SEO for Aussie Tradies is a brand of Uppercut Digital. You deal with the people doing your account, on the phone, not through a ticket system.

Google PartnerMeta Business PartnerBing Partner

APAC Search Awards 2026 winner. Global Search Awards 2025 finalist.

Dylan
Dylan ModinoSEO & AI Search Consultant
Sara
SaraAccount Manager
Jeremy
Jeremy LePaid Media Specialist
Ryan
RyanOrganic Media Specialist
Patryk
PatrykGrowth Specialist
Jen
JenAccount Manager
Justin
JustinPaid Media Specialist
Garry
GarryGrowth Specialist
Anthony from A-Team Contracting

The team at Uppercut Digital are absolute legends. Unlike some other marketing agencies, they invest a lot of time to structure custom strategies which actually work in our industry. 10/10 communication & responsiveness.

AnthonyA-Team Contracting

They were very honest, if something wasn’t working they would adjust our fees or ad spend. They didn’t waste our money.

Sonia from Black Caviar DesignsSoniaBlack Caviar Designs

6 months in with Uppercut Digital has been a game-changer. If you want results and a team that gets it, these are your people.

Rafa from Posch & SilvaRafaPosch & Silva

Jeremy and Dylan have been a massive help to my business. They’re exceptionally knowledgeable.

Kobe from Halo 360 EventsKobeHalo 360 Events

Dylan is a true professional, wished we had found Uppercut earlier.

Dan from Allround Denture ClinicDanAllround Denture Clinic

Google reviews of Uppercut Digital, the agency behind SEO for Aussie Tradies, from clients across different industries.

Get my free auditCall 1300 877 288

Want to have a crack yourself?

Our guide covers your Google listing, the pages that win jobs, reviews, getting off the marketplaces, Google Ads and AI answers, with a four week plan that fits around a full week of work.

Read the guide
Dylan Modino
Written by Dylan ModinoSEO & AI Search Consultant

SEO for tradies, answered

What is SEO for tradies?

SEO for tradies is the work that gets a trade business found when someone nearby searches for the job it does, like "roofer near me" or "tiler Parramatta". It covers your Google Business Profile, a page for each job you want more of with photos of your own work, reviews after every job, your details matching across the web, and tracking which searches turned into booked jobs.

Can I get off hipages and Airtasker?

You can need them a lot less. On hipages, customers get multiple quotes and each tradie pays for the lead, so you're competing on price for every job. Every one of those jobs started as a search you could own. Most tradies keep a marketplace running while their own search presence builds, then lean on it less each month.

How long does SEO take for a tradie?

Fixing your Google listing and getting reviews coming can move things on the map within a few months. Job pages and steadier gains usually take six months or more, longer in crowded trades in the big cities. We'll tell you what's realistic for your trade and area in the audit.

Are suburb pages worth building?

One page for an area where you've done plenty of work, with photos of those jobs, can earn its keep. Fifty copies with the suburb name swapped are a known spam pattern and can hold the rest of your site back. A page for each job you want more of usually does far more.

What can I say about my prices and reviews?

Only what's true. The ACCC treats fake, paid-for or hand-picked reviews as misleading, and a price that isn't the real total can be too. In several states a licensed trade has to show its licence number in advertising, so check with the body for your trade, listed on our service areas page.

Do you work with sole traders?

Yes. For a one-person business the right first step is often just the Google listing and a handful of job pages, and we'll say so rather than sell you a bigger package.

How much does SEO cost for a tradie?

Going by what Australian agencies publish, small businesses generally pay $1,500 to $3,500 a month, and a sole trader in one area often needs less. Your own figure depends on your trade, your area and the state of your site. Our cost guide has the detail.

Am I stuck in a long contract?

No. We don't use lock-ins. If the work isn't paying its way for your business, you can stop.

Do you have tradie case studies?

Yes, two from trade and home service businesses: Sydney Refrigeration Services and All Home Filtration. Both were mainly Google Ads and website work, and we say so. SEO for Aussie Tradies is a brand of Uppercut Digital, a Sydney agency working across many industries.

Find out who's getting your next job

Send us your web address. We'll go through your listing, your site and the tradies around you, then tell you what we'd do first.

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