Results from trade businesses
Two published case studies from trade and home service businesses, a refrigeration company and a water filtration installer. Both were mainly Google Ads and website work rather than SEO on its own, and we say which number came from where. Every figure comes from the case study linked beside it.
First two: Sydney Refrigeration Services case study. Second two: All Home Filtration case study. Your results will depend on your trade, your area and where you're starting from.
Sydney Refrigeration Services: a rebuilt account and a new site
Commercial and home refrigeration in Sydney. A crowded market, a Google Ads account with no clear structure, and a website that hadn't been touched in years.
Uppercut restructured the Google Ads account around tighter keywords and ads that matched the search, and redesigned the website with clearer calls to action on the service pages. Its case study reports a 155% increase in Google Ads conversions, a 40% drop in cost per acquisition, a 40% higher conversion rate on the site and 83% more website traffic.
All Home Filtration: spend moved to the searches that book
A Sydney water filtration installer, in a market full of competitors, with ad spend going on broad keywords that didn't convert.
Budget went to the searches that turned into bookings, the ads were rewritten around what people were actually typing, and the enquiry process on the site was simplified. Its case study reports a 195% increase in Google Ads conversions, a 39% drop in cost per acquisition, a 34% higher conversion rate and 115% more website traffic.
What carries across to your trade
Not the exact numbers: a reroof isn't a filter install. What transfers is the method. Count booked jobs rather than clicks, spend on the searches that book work, give each job a page that matches the ad, and make the site easy to ring from. See SEO services or Google Ads.
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