Your Google Listing. The First Thing They Check.
Before anyone rings a tradie they look at the listing: the stars, the photos, the last review and whether you're open. It takes about an hour to fix, and most tradies have never touched theirs since the day they set it up.
Real business owners, real Google reviews of Uppercut Digital.
Reviewed by Dylan Modino, updated 2 November 2026
What does a tradie need on their Google profile?
The primary category that matches your main trade, a service area you really cover, the hours you answer the phone, photos of your own finished jobs, the services you offer in plain words, and a steady flow of recent reviews with short, calm replies.
Illustration of the checks, not client data.
What's on the job list
Categories that match the work
Roofing contractor, painter, landscaper: the one that fits your main trade, and extras only for work you do.
Reviews that keep coming
Asked for on the day, by text, so there's always a recent one on top.
Replies that stay calm
Short and polite, even to the unfair ones. The next customer is reading how you handle it.
Hours people can rely on
If you take Saturday jobs, say so. A listing that says closed sends the call elsewhere.
Photos of your actual work
Before and after, the ute, the team. Stock photos make you look like everyone else.
Calls counted from the listing
So you know how much work comes from the map compared with the marketplaces.
The listing decides whether they ring you or the next tradie
A customer with a leaking roof compares three tradies in about a minute on their phone. Stars, the latest review, photos, open or closed. Most of that comes from a profile nobody has looked at in two years.
We fix it once, then keep it current: the photos, the review flow, the replies and the hours. It's the cheapest work in this whole list, and it's almost always the thing left undone.
Get my free audit
They helped improve our online presence pretty quickly, and we started seeing more traffic and better-quality leads within a short time.
Google Business Profile for tradies, answered
A customer left an unfair review. Can I get it removed?
Only if it breaks Google's policies, and "it's not true" usually isn't enough. Reply once, briefly and politely, offer to sort it out offline, and keep the good reviews coming so one bad job isn't the whole picture.
Can I offer a discount for a five-star review?
No. Rewarding reviews breaks Google's rules, and the ACCC treats incentivised or hand-picked reviews as misleading. Ask every customer, the same way, and let the reviews be what they are.
I've got two trades. Do I need two listings?
Usually not. One business at one location gets one listing, with a primary category for your main trade and secondary ones for the rest. Two listings for the same business tend to get merged or suspended.
Who's getting the jobs you're missing?
Give us the address of your site. You'll get the three things we'd change first, ranked, and the names of the businesses taking your spot on the map.